As I sit here and write this post, it’s currently the first intermission of the Blues game, so I apologize if my writing suffers a bit. I am researching the competition of my teams (group 7) brand, Taco Bell. I have monitored and learned about the use of social media by Burger King, McDonalds, and Wendy’s. I would like to share with you though a troubling discovery that I have made. Here is a link to Burger Kings Tumblr account: http://www.tumblr.com/tagged/burger%20king. Do some clicking around. Scroll down a bit and click on the picture of the Burger King “king” on the left hand side of the page and prepare to be astonished. It’s appalling that this page is still up. The vulgarity, profanity, and amount of illegal activity is beyond scary. I don’t know how this is even possible! Quite simply, it’s just shocking. You just have to go and take a look for yourself. It is crazy! This is what makes social media so vulnerable to literally anything. This example of Burger King’s Tumblr page is a perfect example of how a brand can quickly and easily lose control. Burger King needs to fix this, and fast before more people discover it. It was honestly fun finding this. It’s a bit troubling though that this is so very public and that little kids that are fans of Burger King could stumble upon this, but this has made this part of my section of our public relations plan worth it.