Today, our group met to further discuss our preliminary findings. No one is really having any trouble and everything is running smoothly as far as I can tell. It is a little hard for me to focus though with all of my other classes ending around the same time as this one along with all of the studying I have to do for my finals. Oh, and not to mention the Saint Louis Blues playoff push in the National Hockey League (NHL) Stanley Cup Playoffs is in full swing along with my beloved “second home town” team, the Oklahoma City Thunder’s run at a National Basketball Association (NBA) Championship.
Anyways my part/section of our social media plan/project/paper is researching Taco Bell’s competitor’s activity on social media. In this section, I will be selecting three major organizations/brands (Burger King, McDonald’s, and Wendy’s) that compete with our brand and describe what they are doing to listen to and/or engage with audiences through social media. As stated in the project instructions “this section is very similar to section three and should be structured along similar lines.” The key difference is that my analysis in this section is once again focused on the social media activities of the competition rather than Taco Bell’s selected brand/organization. I have so far found it easiest to research McDonald’s. Naturally, this did not come as a surprise to me because like I stated in my last blog post, they are clearly the most dominant force in the fast food industry.