As the deadline for project number two approached everyone in my group (team 7) got there section/part in on time. I wasn’t really surprised but I was happy and I know it made things easier on Courtney to put together. Our group, team seven, had come up with many great ideas for project number two. Some of the brands/organizations that were thrown out there were Nike, the National Collegiate Athletic Association (NCAA), and Taco Bell. Ultimately we chose Taco Bell as our topic.
Taco Bell Corporation operates a chain of Mexican-style quick service restaurants. Taco Bell has a fascinating history and certainly has come a long way. After leaving the Marine Corps at age twenty three, Glen Bell came home to San Bernardino, California and opened a hot dog stand. But his real interest was in alternative menu items, so he began selling tacos for nineteen cents from a side window of the hot dog stand. When the tacos proved as popular as he had hoped, he started opening Taco Tia stands where tacos were the stars of the menu. In 1962, Bell sold the Taco Tia brand to his partners and opened the first Taco Bell in Downey, California. Franchising began two years later.
Today, Taco Bell is a subsidiary of Yum! Brands Incorporated which also franchises A&W Restaurants, Kentucky Fried Chicken (KFC), Long John Silver’s and Pizza Hut. Taco Bell is the number one Mexican fast-food chain in the United States, with more than 5,600 locations. Taco Bell units can be found operating as free-standing units and as quick-service kiosks in such places as shopping malls and airports. Taco Bell also has more than 250 international locations in 20 countries. More than twenty percent of the restaurants are company-operated. Taco Bell’s parent YUM! Brands, is the world’s number one fast-food company.