When our group (team seven) first got together to start discussing/deciding what to do our social media audit on, there were several good ideas thrown out there. Nike was one brand that we almost did, the National Collegian Athletic Association (NCAA) was another organization that I thought of that we almost did, but ultimately we decided on Taco Bell. Yum! Although I’m not the biggest fan of Taco Bell, and I really don’t eat it too often, there are a few good, tasty items on the menu, and they do have a huge following. There are definitely some die hard fans out there, especially when it comes to their new Doritos Locos tacos.
This project is designed/intended to help us to monitor and evaluate social media conversations. Just as it is important for an organization/brand to know what’s being said about it in traditional media, so it’s important for an organization/brand to know what’s being said about it in social media.
During our first meeting, our team decided that we would agree on some key search terms when monitoring our brand. For Taco Bell we decided on the following list: Taco Bell, think outside the bun, Doritos Locos taco, Live Mas, fast food, and Taco Bueno (a competitor of Taco Bell in the Southwest region of our country).
Our group also discussed who would monitor what. I am monitoring micro blogs, Keith is monitoring blogs, Carolyn is monitoring sharing and discovering technologies, Ciera is monitoring networking, and finally, last but not least, Courtney is monitoring curating technologies.