In class number thirteen we learned about sharing technologies. We mainly focused in on flickr and YouTube, and we briefly discussed Instagram. Sharing technologies such as these enable their audiences to share media such as videos (YouTube) and pictures (flickr) created by the user or someone else. It also enables sharing on other platforms. Like blogs, these technologies express opinions, interest, and personalities. They document creativity and talent. The Soulja Boy example we learned about in class was a great example of this. Organizations can use these sharing technologies to promote of “leak” content that may not be appropriate for traditional media, much like the Volkswagen case we learned about in class. Organizations can also tap into a means of distribution more economical than paid advertising or CDs/DVDs. Organizations can also provide their audience an opportunity to participate in the organizations narrative.
When learning about YouTube we looked at and learned about the anatomy of a channel, the anatomy of a video page, and the fundamentals. Over 107 billion videos have been viewed on my favorite YouTube channel, VEVO. VEVO is by far the most popular outlet for musicians/artist to “leak” new songs. Almost every main stream musical figure/icon is on VEVO. I personally just enjoy VEVO because you can instantly search for almost any music industry icon and watch their music videos for free.
When we briefly discussed flickr in class we learned about the anatomy of a photostream and the fundamentals thanks to an extremely helpful flickr “tour.”
In conclusion these technologies allow individuals and organizations to move beyond text-based communication to sharing rich, multimedia content (viz., photos and videos). They provide more economical means of distribution than traditional media (e.g., advertising, disks). These technologies enable cross-platform sharing and they take advantage of some of the same fundamentals as blogs (e.g., tagging) and micro-blogs (simple tools enabling use by others).