class #13

     In class number thirteen we learned about sharing technologies.  We mainly focused in on flickr and YouTube, and we briefly discussed Instagram.  Sharing technologies such as these enable their audiences to share media such as videos (YouTube) and pictures (flickr) created by the user or someone else.  It also enables sharing on other platforms.  Like blogs, these technologies express opinions, interest, and personalities.  They document creativity and talent.  The Soulja Boy example we learned about in class was a great example of this.  Organizations can use these sharing technologies to promote of “leak” content that may not be appropriate for traditional media, much like the Volkswagen case we learned about in class.  Organizations can also tap into a means of distribution more economical than paid advertising or CDs/DVDs.  Organizations can also provide their audience an opportunity to participate in the organizations narrative. 

     When learning about YouTube we looked at and learned about the anatomy of a channel, the anatomy of a video page, and the fundamentals.  Over 107 billion videos have been viewed on my favorite YouTube channel, VEVO.  VEVO is by far the most popular outlet for musicians/artist to “leak” new songs.  Almost every main stream musical figure/icon is on VEVO.  I personally just enjoy VEVO because you can instantly search for almost any music industry icon and watch their music videos for free. 

     When we briefly discussed flickr in class we learned about the anatomy of a photostream and the fundamentals thanks to an extremely helpful flickr “tour.”

     In conclusion these technologies allow individuals and organizations to move beyond text-based communication to sharing rich, multimedia content (viz., photos and videos).  They provide more economical means of distribution than traditional media (e.g., advertising, disks).  These technologies enable cross-platform sharing and they take advantage of some of the same fundamentals as blogs (e.g., tagging) and micro-blogs (simple tools enabling use by others).


3 thoughts on “class #13

  1. I love VEVO! It’s probably one of the very few pages on YouTube that I trust entirely. Although the music videos have ads before them, you can always know that you’ll get a good quality of sound, as well as the right song you’ve selected. Too many times I’ll look up a song or music video, only to find that it’s actually a cover done by some random girl playing the guitar in her garage, the wrong song all together, or just a recording of the song that crackles or just sounds bad in general. With VEVO, you know you’re getting the good stuff and that it will be authentic.

    • Kate, I also love how reliable VEVO is! It’s the most legit channel on YouTube seriously. I think it’s because the musicians/artist that are on there endorse the VEVO channel themselves and put their reputation on the line when doing so. I agree with you about the quality of videos as well. The sound and picture quality when it comes to music videos on YouTube can’t be compared with any other channel.

  2. I dig VEVO a lot myself. I remember prior to VEVO there was not a really definitive brand to find music videos. I mean there was MTV but they had really crappy encoding on their videos (still kinda do). That’s why I appreciate VEVO in that they did an end-run around other video sites it was a smart to stick to YouTube’s massive user base but they still maintain a brand recognition in their videos.

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